The American arm of Coty continued to be the largest part of the company in the post-war period but it came up against increased competition.
In 1905, François Coty founded Coty S.A. in Paris and the following year he established a new retail outlet at 23 Place Vendôme across the road from René Lalique.
Buoyed by the success of the 1933 Chicago ‘Century of Progress’ World’s Fair, New York City’s civic and business leaders decided to hold one in their city in 1939.
In 1949, Elizabeth Arden introduced an airline amenity kit for the British Overseas Airline Corporation (BOAC).
In their search for the perfect complexion many women turned to bleach creams to treat hyper-pigmentation problems.
In 1939, the Alfred D. McKelvy Company introduced the Seaforth line of men’s toiletries.
By the 1960s a number of French companies were making cosmetics containing mink oil and there was some interest elsewhere including Britain and the United States.
The first commercially successful cosmetic aerosol was Rise, an aerosol shaving foam released by Carter Products in 1950.
Ayer: Natürliche Schönheit (1954)
Coty for Fragrant Beauty (1959)
Books, journals, websites and other sources.
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