Cake mascara suffered from a number of drawbacks leading some women to use either liquid or cream mascara instead. Then along came the Mascara-Matic.
These machines, which were mainly used in facial treatments, are known by a variety of names including vapourisers, atomisers, steamers and pulverisers.
In 1911, Northam Warren started a sideline to his new brokerage business, a liquid cuticle remover he called Cutex.
Although liquid powders enjoyed some popularity in Victorian and Edwardian times, it was not until after WWII that their full potential was developed.
The introduction of Stopette Spray Deodorant was associated with an important development in cosmetic packaging – the polyethylene squeeze bottle.
For most of the twentieth century a well-developed bust was very much in fashion and there were a wide range of treatments that were supposed to correct deficiencies.
The depression years of the 1930s were difficult times for many American cosmetic companies and some added vitamins to their skin creams to help improve sales.
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